Panasonic showed the largest improvement becoming the most improved brand
Tanishq has emerged as the leader in the YouGov Recommend Rankings 2024 in India, achieving a Recommend score of 90.2.
The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague.
Amazon secured second place with a score of 87.5, followed by Emirates Airlines in third with 85.2.
Malabar Gold & Diamonds claimed fourth place (84.7), with Google Pay close behind in fifth (84.5). MakeMyTrip ranked sixth with a score of 84.1, while Amul and Netflix secured seventh and eighth places with scores of 83.6 and 83.5, respectively.
Taj Hotels & Palaces and Kalyan Jewellers round out the top ten, with score of 83.0 and 82.7, respectively.
YouGov data also highlights the ten most improved brands over the past year. Panasonic has shown the largest improvement over the past 12 months, with a score change of +10.8, followed closely by Agoda with an improvement of +10.6.
Jio Cinema ranked third among improvers (change in score of +8.3), followed by Paradise Biryani and Motorola, both improving by +7.4.
Other brands showing significant improvement include Kotak General Insurance (7.3), Signal (6.7), Havells (6.3), Chingari (6.0) and Booking.com (5.9).
Our global rankings report showcases the top 10 recommended brands across 24 markets and the 10 most improved brands across 20 markets. Download full report here.
Methodology:
The YouGov Recommend Rankings 2024 are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Top ten ranking is calculated between June 1, 2023, and May 31, 2024, using data collected from members of the public in markets around the globe every day, from the flagship YouGov BrandIndex tool.
Improvers Ranking shows average data from June 1, 2023- May 31, 2024 compared to June 1, 2022- May 31, 2023.
Every brand’s performance is tracked daily against a range of metrics, and the Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. All brands have been tracked for at least six months to be included in the rankings and at least 18 months for improvers. The scores are representative of the general population of adults 18+. All Recommend scores are rounded to a single decimal place.
